Indiabulls Home Loans has just launched a highly emotional brand campaign that directly connects with the migrant population in the city. The advertisement has been derived from a unique insight that a city starts to feel like your own after you have bought your own home in it. It has a memorable song with lyrics by Javed Akhtar, music by Shankar Mahadevan and has been sung by Arijit Singh. Within one month of release, the TVC has become one of the top ten trending videos on YouTube and has already garnered over 2.4 million views. It has been ranked fifth on the Youtube Ads Leader Board by Brand Equity.