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News Updates

10

May
2017

Indiabulls Home Loans brand campaign ranks #2 in APAC region.

‘It is the only Indian ad amongst the Top 10 in the Youtube Leader Board for the APAC region’, reports Google

Indiabulls Home Loans launched a highly emotional and musical brand campaign, ‘Sheher Mein Apna Ghar Ho Toh’, in the second week of March 2017. Within one day of release, it became one of the top trending videos on YouTube. According to a recent Google report Click here, Indiabulls Home Loans’ minute long brand campaign ranks #2 on the Youtube Ads Leader Board in the APAC region. The YouTube Ads Leader Board represents the ads that resonated most with audiences over the past month and recognises the brands that performed best through a combination of popularity and promotion.

The TVC is the only Indian Ad amongst the Top 10 ads that is trending on Youtube in the Asia-Pacific region. It has been derived from a unique insight that a city starts to feel like your own after you buy your own home in it. Newcomers in a city, people who live in rented houses and even those moving to a new part of the city, will identify with relatable situations shown in the brand campaign.

The TVC directed by Shimit Amin of Chak De India fame has a memorable song with lyrics by Javed Akhtar, music by Shankar Mahadevan and sung by Arijit Singh. This talented trio has taken the music of the brand film to a level not usually seen in advertising films. 

Click here to watch the brand film - https://www.youtube.com/watch?v=Hr3i5v9wspI